Hype. I’m really not much of a hype person though I’m passionate about many things. Marketing and all-things-viral are powerful mechanisms in today’s culture. But this project could be quite unique as far as ArtPrize and community art projects go. At least I hope! Here are some of the ways it should shape up to be an amazing experience.
It’s Interactive
Over the last decade plus of ArtPrize, I’ve seen many amazing works of art. The process of creating art can often be a lonely pursuit. Complicated pieces can require hours upon hours of tedium or careful execution. Modern artists sometimes show their process in sped up social videos that remove the boring parts. Allowing participants to help create the Paint the Calder painting will allow them to see part of the process up close and then watch the progression. Hopefully each of them will take a small bit of pride in the final work of art.
It’s Communal
We often feel separated from each other. Sometimes it’s due to class, economic status, race, religion or even a pandemic. There are fewer reasons these days to mix with others. In a small way, the painting is attempting to provide a way for people young and old, rich and poor, black, brown or white to work on a project together. While there have been other interactive ArtPrize projects over the years, I’m hoping this one really excites the public and gives them a uniquely memorable experience.
It Celebrates an Icon
When I first moved to Grand Rapids in the late summer of 1984, the Calder sculpture immediately made an impression. The shapes and color made it stand out among the architectural structures around it. Having recently come from a small town in upper Michigan where I finished high school, the sculpture impressed me with a feeling of boldness. Such a prominent work of art felt like a statement about the city. It felt aspirational. Cities often have problems that can make art feel like a luxury, but Grand Rapids celebrated the hopes and dreams of us who hoped to reach beyond our daily challenges. While polarizing in 1969 when it was dedicated, it rightfully remains as a beacon of art and hope in something grander.
It’s a Challenge
I’ve been a graphic artist for 35 years and this project is a fun and interesting way to combine the assortment of skills I’ve gained over that time. From designing the logo, to building this website, to planning and promoting the project, it’s a great way to put my experience into action.
It’s Personal
As a near four decade resident of the area, I’ve seen the downtown evolve and Grand Rapids become one of Michigan’s most popular cities. I went to college just a couple blocks from where my venue will be. My first ArtPrize experience in 2009 was with a sculpture I designed. Last but not least, the paint-by-number process is one that I cherish from childhood. I’m also hoping to see a few old (and possibly long lost) friends stop by and participate. Maybe even an old art school friend or two. It’s my own personal celebration of art and community!